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3 modules, April – June 2010, Belgrade
About the Program
The Advanced Management Program (AMP) is designed to improve the overall level of management and leadership knowledge and skills of the participants. The result of the program is a personal transformation allowing the participants to be more effective in their jobs after completing the program as well as more easily continue with their personal development in the future.
The AMP program design is bringing together IEDC experience in the area of customized programs, with more than 500 programs developed for corporate partners around the globe. The program is further fine-tuned to the needs of managers from South-East Europe. It is delivered in compact, modular form over the period of four months, allowing for the participation of busy managers.
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“For me AMP stands for Applicable-Memorable-Powerful. I can recommend it as a true and unique “MBA experience” packed into 3 weeks of intensive brainstorming and teamwork facilitated by great international professors. The best thing in whole program is the fact that you can start using acquired skills immediately from the next Monday morning.“
Aleksandar Poznaniæ, Head of Brand Management, Grand Prom AD Beograd, Serbia
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Program Contents
The AMP program is thought by international professors with significant experience in executive education and consulting, coming from IEDC and some of the most prestigious European and North American business schools.
Colin Egan: Customers and Markets
- Marketing and market orientation
- Understanding and using market opportunities
- Preparing and implementing marketing plans
- Key elements of marketing mix
- Sales force management
- Building customer relationship
Nadya Zhexembayeva: Leading People
- How to manage key organizational resources
- Understanding leadership challenges and priorities
- Assessing personal leadership potential
- Recognizing emerging people issues, and the tools required to respond to them
- The importance of teams, and development of skills for the management of effective teams
- Introduction of essential concepts of leadership for high performance.
Nenad Filipoviæ: Developing Competitive Advantage
- What are strategy-related concepts
- Building a strategic vocabulary
- What strategy really is
- How can strategy development and implementation processes be designed
- Strategic analysis tools
- Key challenges in strategy formulation and implementation
Philip Stiles: Managing People and Change Processes
- Key organizational processes related to people management
- Linking strategic HR issues with the overall company strategy
- Role of different management groups in key HR processes
- Key issues related to introducing and managing change in organizations
- Influencing the impact of people on change and the impact of change on people
Arshad Ahmad: Measuring Organization Performance
- Measuring the efficiency and effectiveness in performance of processes and resources (from the company level down to business functions, business processes, and the individual level)
- Understanding the company performance based on the available management information
- Influencing cost behavior
- Making costing and pricing decisions
- Making investment decisions and managing the company’s financial resources
- Performance management
Danica Purg: Leadership in Turbulent Times
- New challanges of responsible management
- What people expect from their leaders in crisis time
- Setting priorities
- The art of communication
- The value of networking
Participants
The IEDC AMP is typically attended by individuals who are:
- coming from South East Europe or having business interests in that region
- having diverse educational and professional backgrounds, coming from different industries but typically from medium size or larger companies
- moving from a role of a successful functional specialist to the role of manager
- talented middle-positioned managers
- managers taking over general management roles with broader responsibilities
- managers with the potential to move to a higher management level, possibly with a wider international perspective
The Program will be held in English.
Program Details
Organizers
IEDC-Bled School of Management
MPC Holding d.o.o., Beograd, Serbia
Date:
Modul I: April 19 - 24, 2010
Modul II: May 17 - 22, 2010
Modul III: June 14 - 17, 2010
Place
CONTINENTAL Hotel Belgrade, Serbia
Program Fee (tuition, teaching material, lunches and refreshments during breaks are included):
€ 4.950
Additional information about the program & Applications
Nataša Zajec, IEDC-Bled School of Management
E-mail: NATAŠA ZAJEC
Tel: + 386 (0)4 57 92 556
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