Join us for the webinar in the framework of the BECOME Project titled "How to turn circular economy from a buzzword into a business advantage?" on at 11:00 CET, online.
Do we understand all the dimensions of the circular economy? Do we understand the basic practical principles and basic business models?
Companies can redesign products, services, and operations to reduce costs, cut risk, and unlock new revenue—by keeping materials and value in use for longer. With CER’s recommendations "Implementing the circular economy in business practice" as a backbone, we’ll translate circular principles into concrete actions: where to start, what to prioritize, and how to turn pilots into scalable change across the value chain.
You will leave with:
- a clear overview of the most relevant circular business model options
- a simple decision logic: what to do first, what to measure, and how to avoid greenwashing
- real-world implementation steps: roles, partnerships, KPIs, and common pitfalls
Ideal for executives, sustainability leads, innovation teams, procurement, operations, and anyone responsible for competitiveness in a resource-constrained world.
Schedule:
- 11:00 - 11:05
Welcome and Introduction
- 11:05 - 11:35
How to turn circular economy from a buzzword into a business advantage? by Ana Struna Bregar, CEO, CER Sustainable Business Network, Slovenia
- 11:35 - 11:45 Q&A
- 11:45 - 12:00 Conclusions