IEDC Faculty

jakki mohr

Jakki Mohr

University of Montana, USA

Dr. Jakki Mohr is the Regents Professor of Marketing and the Poe Family Distinguished Faculty Fellow at the University of Montana. She received her Ph.D. in Marketing from the University of Wisconsin-Madison. Prior to joining the University of Montana in 1997, Mohr was an assistant professor at the University of Colorado, Boulder. Before beginning her academic career, she worked in Silicon Valley for Hewlett-Packard (hp).

Jakki’s expertise is overcoming the challenges companies face in developing and commercializing break-through innovations, including a broad range of technologies ranging from scientific innovations to innovations in restoration and ecology. Her interests at the intersection of business and nature has led to several funded projects, including analysis of innovations in the field of ecological restoration to restore degraded landscapes; companies’ valuations of natural capital; and companies’ efforts to become “net positive” (beyond net zero). In research sponsored by the Marketing Science Institute, she studies how companies use biomimicry (innovations inspired by nature, based on underlying biological mechanisms) to solve technical and engineering challenges. Her recent focus on the use of data analytics to drive innovation led to invitations to deliver executive education programs on “Harnessing the Power of Data Analytics for Innovation.”  For example, she was an Erskine Fellow at the University of Canterbury (Christchurch, New Zealand) in November 2018.  She also mentors start-ups, particularly women-owned start-ups, with a passion for entrepreneurship and technology. She served on the National Academies of Sciences Committee to overcome barriers to electric vehicle deployment in the United States (2012-2015), which included an invitation to participate in a think-tank workshop at KAPSARC in Saudi Arabia. Her early research focused on organizational communication between partners in strategic alliances/ partnerships and between distribution channel members.

Mohr's research has received national awards and appears in the Journal of Marketing, the Strategic Management Journal, the Journal of the Academy of Marketing Science, the Journal of Product and Innovation ManagementRestoration Ecology, the Journal of Public Policy and Marketing, the Journal of Retailing, among others.

An innovator in the field of strategic marketing of disruptive innovations, Mohr achieved international acclaim for Marketing of High-Technology Products and Innovations (2010, 3rd edition, with Sanjit Sengupta and Stanley Slater), used by colleges and universities worldwide (translated into three languages) as well as by managers for executive training sessions. In addition, her book has resulted in invitations to guest-teach at the Drucker School of Management (Claremont Graduate University), ORT University (as a Fulbright Specialist) in Montevideo, Uruguay, as well as universities in Switzerland, Finland, Sweden, India, France, Italy, New Zealand and Slovenia, and to conduct executive education at companies both large (such as Fujitsu) and small.

The winner of numerous teaching awards, including the 2018 Montana Educator of the Year (presented by the State of Montana), the 2008 Outstanding Marketing Teacher Award (presented by the Academy of Marketing Science) and the 2005 Carnegie Foundation for the Advancement of Teaching "Montana Professor of the Year," she also received University of Montana’s Most Inspirational Teacher of the Year in 2002, voted by graduating seniors.

In her spare time, she enjoys many outdoor activities with her active family.  

Accreditations of the School