Professor Julia Prats' primary area of interest is the entrepreneurial process, which includes the identification, evaluation and implementation of opportunities in any context. Central to this work is developing strategies and systems that help established firms achieve profitable growth. Her second work stream focuses on understanding the key factors in building and managing professional service firms. Prof. Prats was nominated Kauffman Emerging Scholar for her dissertation work and has published in international journals, both for practitioners as well as for the academic community. She has also authored teaching materials and contributions to several books on entrepreneurship and growth strategy related topics. Her latest work explores how large corporations organise for innovation. At IESE, she teaches courses on entrepreneurship and growth strategies, in a wide variety of programs. Prof. Prats consults for professional service firms, and sits on the boards of several firms.