Customers and Markets

Be prepared for a world of rapid, disruptive change.

IEDC, Bled
17.04.2023 09:00 AM
1500 € + VAT

Develop a strategic mindset that will enable you to be better prepared for a world of rapid, disruptive change. Improve your understanding of the strategic imperatives facing your organisation.

About the seminar

Customers and Markets Seminar is part of the General Management Program, however, the seminar can be taken separately.

Customers and Markets Seminar aims to develop a strategic mindset that will enable participants to be better prepared for a world of rapid, disruptive change. In such a world, it is not enough simply to ‘do more’ or ‘be faster’ and such behaviour could actually precipitate a crisis. Senior executives must challenge and question every aspect of their business model.


should you attend?

  • Appreciate the internal and external hurdles to change, and how to address them 
  • Develop a keen understanding of how to create value for your organisation 
  • Transfer knowledge and best practice to your team 
  • Integrate your knowledge and skills in a program format that meets your busy schedule


should attend?

This seminar is designed for all senior executive in an organisation, regardless of functional expertise and responsibility. This seminar is for you if you contribute to, are involved in, or are responsible for designing and implementing your organisation’s strategy.


  • Strategic Inertia and Organizational Blindness 
  • Innovation as a mindset 
  • Embracing and Leading Change 
  • Challenging and Building Competitive Advantage 
  • Effective Pricing Strategies 
  • Understanding Customer Behaviour and Insights 
  • Implementing Strategy - from talking to doing


Start date: April 17, 2023 at 9:00 AM

End date: April 19, 2023 at 5:00 PM

Program Fee

1500 € + VAT


Albina Ribic
Albina Ribič
Executive Education Sales Advisor

I’ve really enjoyed the fresh and up-to-date approach to the change management which I’ve experienced with this program. The cases and workshops were actual and applicable and with lot of space for real life experiences and debates. The amount of theoretical knowledge was nicely balanced with practice. The tools I gained helped me in my day-to-day business approach.

Kristjan Avžner, Serbia

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