Why

Should I attend?

UNDERSTAND HOW DIGITAL TECHNOLOGIES ARE AFFECTING THE TRADITIONAL MARKETING
Understand how digital technologies are affecting the 4 P’s of traditional marketing; Value creation (Product), Communication (Promotion), Delivery (Place) and Value extraction (Price). Develop a framework to explain how consumer behaviour in my industry is (or could be) affected by digital ingredients.

FIND OUT HOW TO INCLUDE DIGITAL ACTIVITIES IN MARKETING PLANS
Develop a roadmap for building digital marketing competences in your marketing organisation. Learn how to include Digital activities in your marketing plans and developing some judgement when selecting and evaluating their effectiveness.

LEARN HOW TO WORK WITH MARKETING SERVICE AGENCIES
Learn how to select and deal with marketing service agencies that offer an array of “digital miracles” in their portfolio.

Who

Should attend?

Managers who are responsible for marketing resource allocation decisions –both at a strategic and a tactical level. Those with Product/Service/Brand line responsibility and those making or advising about strategic choices. The seminar is also intended for partners at marketing service agencies.

When

Start date: April 24, 2017 at 9:00 AM

End date: April 25, 2017 at 5:00 PM