Business Analytics for Managers-DT M2

Harnessing the Power of Data Analytics

03.05.2021 04:00 PM
1.250 € + VAT
1.125 €+ VAT
April 3, 2021
Big data offers the potential to transform business, yet data suggest that a majority of companies fail to successfully harness the power of data analytics.  

About the Seminar

Executives and managers must understand both the challenges posed by data analytics as well as best-practices for overcoming these challenges. This course explores how companies build a strategy around data analytics, how to develop the requisite capabilities to execute on that strategy, and how to leverage the power of data in innovation. 


you should attend? 

  • If you wonder if your company’s use of data analytics follows best practices
  • If you find yourself confused in talking with data scientists and wonder if they really understand your business
  • If you’d like a more formal approach to developing a strategy to harness the power of data analytics
  • If you would like to know where the pitfalls are in your data analytics journey and how to avoid them
  • If you would like to infuse your organization with a data-driven mindset/culture
  • If you are interested in a fresh perspective on data analytics


should attend?

  • Managers who manage a data science team and would like to understand the field better
  • Data scientists who are frustrated in the lack of up-take of analytics in their organizations
  • Managers who want a strategic approach to data analytics in their organization
  • Managers who need a primer on data analytics in general


The seminar covers the following topics

This course delivers a well-rounded overview of data analytics in business, including:

  • WHY some companies can successfully harness the power of data analytics but others can’t

  • Key challenges in data analytics and best-practices in overcoming those challenges

  • Building a data-analytics strategy for your organization

  • The role of senior leaders in data analytics

  • Creating a data-driven organizational culture

  • Using data analytics in innovation:  new sources of revenue and ways to cut costs

  • Capabilities needed for data analytics

  • Bridging the gap in communications between technical and non-technical personnel  


Start date: May 3, 2021 at 16:00 PM

End date: May 6, 2021 at 20:00 PM

(4 hours per day in the afternoon)


1.250 € + VAT
Early Bird: 1.125 €+ VAT for applications before March 20, 2021

Advanced Digital Transformation Program

Advanced Digital Transformation Program helps participants leverage the digital opportunities to create additional business value in their current business.The program is offered in three modules of two days which can be taken as a whole or by attending separate modules.


  • DT Module II: Business Analytics for ManagersMay 3- 6, 2021 by Jakki Mohr, University of Montana, USA
  • DT Module III: Managing New RealityJune 1 - 2, 2021 by Prof. Peter Gillies, GMD Consulting, Visiting Professor at TIAS: School for Business & Society, The Netherlands


Albina Ribic
Albina Ribič
Executive Education Sales Advisor
Video: Business Analytics for Managers

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