Dr. Aleksandra Kregar, Senior Management Consultant at Habitus Consulting, assistant professor and lecturer at IEDC, MBA 1996, MSc 2003, PhD 2021, Slovenia
»CEOs MUST RECOGNIZE THAT STRATEGY AND CULTURE WORK TOGETHER, GUIDED BY A COMPANY’S PURPOSE (WHY WE EXIST), IDENTITY (WHO WE ARE), AND CULTURE
(HOW WE BEHAVE AND TREAT EACH OTHER). THESE FORM THE COMPANY’S STRATEGIC
FRAMEWORK THAT SHOULD ALWAYS STAY ON TOP MANAGEMENT’S AGENDA. «