What

are the benefits of attending?

The networking opportunity

Rub shoulders with successful people from the world of business. 63% of this year's IEDC MBA students are accomplished top-level managers.

The elevator of your career

You will get in touch with opportunities and possibilities offered by an MBA degree. More than 40% of our Alumni have moved from middle to top management positions after finishing Executive MBA at IEDC

A sneak peek into efficient leadership

Learn how to anticipate future changes, where to look for them, and how to adapt to them successfully.

A taste of the knowledge to drive your company

Through rich business experience and professional insight, you will get a taste of knowledge, that will help you understand complexity of your business environment and will benefit your company in uncertain times.

About

the lecture

• 14:30 - 15:00
  Registration
• 15:00 - 16:30
  Lecture by Prof.Joe Pons "Market Analysis for Brand Positioning” , case discussion, followed by IEDC presentation
• 16:30 - 17:30
  Networking and reception

"Market Analysis for Brand Positioning”

This is not an ordinary lecture. Professor Joe Pons will work with the audience by using a real business case that all registered participants will be required to read in advance. Case method is used throughout business schools curriculums and the primary purpose of it is to place the participants into the role of the decision-makers equipped with information complete and incomplete of challenges and constraints that real business, non-governmental or governmental organizations face.

This time Prof. Pons’ masterclass will focus on the topic of “Market Analysis for Brand Positioning”. The case chosen will revolve around the strategic and marketing challenges associated with the proposed launch of a new product by a leading product manufacturer. Case issues are related to project acceptance (or not) and the product positioning, branding, marketing, sales, and distribution decisions that would be needed to make this product launch successful.

 Join us and test your decision-making capabilities and assumptions and see what IEDC Executive MBA experience is like!

Location

Ljubljana, Slovenia

Venue: Grand Hotel Union, Miklošičeva cesta 1, 1000 Ljubljana

Speaker