Dr Andrew Keating is an Associate Professor in Marketing at the UCD Smurfit School of Business. Andrew earned his PhD in 2008 from UCD and also holds an MBS in Marketing, a DBS in Business, and a BA. His research interests at present are in the areas of the intersection between entrepreneurship (venture creation and development) and marketing, the internationalisation of new ventures, as well as exploring consumers and austerity. His research has appeared in leading academic journals such as Entrepreneurship Theory and Practice (FT 50 Journal), Industrial Marketing Management, Consumption Markets and Culture, and the Journal of Consumer Behaviour. He is the academic director for the UCD CEMS MSc in International Management and lead the programme into the top 10 in the Financial Times and to number 3 in the world in 2021. In 2017 and 2021 Andrew won UCD awards for excellence in teaching and learning. He teaches across the MSc, CEMS, and MBA programmes and has taught internationally in Hong Kong, Singapore, South Africa, and Germany. Andrew has also been involved in delivering executive education across many executive development open enrolment programmes and bespoke company programmes for the likes of Alltech, Enterprise Ireland, Google, InterTrade Ireland, and Bord Bia.