IEDC Faculty

Joe Peppard

Joe Peppard

MIT Sloan School of Management, USA

Joe Peppard is a Professor at MIT Sloan School of Management, USA. Additionally, he is an adjunct professor at the University of South Australia. Previously, he held the Chair in Information Systems at Cranfield School of Management (United Kingdom) – where he was also Director of the Information Systems Research Centre and led the IT Directors Forum – and has held academic positions at Loughborough University (United Kingdom), Trinity College, Dublin (Ireland), Groningen University (the Netherlands), Politecnico di Milano (Italy), and University of Sydney (Australia). In 2011 he was the Dean’s Distinguished Scholar at the University of Southern Queensland (Australia).

With his reference discipline in information systems, Professor Peppard researches, teaches and consults in the domains of IT leadership, digital strategy and innovation, the execution of digital transformation programs and in the role, structure and capabilities of the IT unit in contemporary organizations. In an industry powered by FUD (Fear, Uncertainty, Doubt) and where hype is all too commonplace, he seeks to help business and IT leaders make sense of it all and navigate an appropriate route through what is an increasingly complex landscape. His research studies contemporary issues and challenges that mangers face in an environment of accelerating technological change. While academically rigorous, with his research he seeks to steer a pragmatic path. He recognizes that managers want frameworks and models to help them understand their own predicaments, insights to figure out options and consequences and clear actionable advice and guidance. While the majority of his academic colleagues write articles for promotion, tenure and academic prestige, Professor Peppard writes them to help the busy manager and executive to be successful.

Findings from his studies have been published in leading journals such as European Journal of Information SystemsCalifornia Management ReviewMIS Quarterly ExecutiveJournal of Strategic Information Systems,International Journal of Production and Operations ManagementEuropean Management JournalJournal of Information TechnologyLong Range PlanningMIT Sloan Management ReviewHarvard Business Review,International Journal of Information Management and Information Systems Journal. In 2009 The Operational Research Society awarded him the prestigious Stafford Beer Medal for his research while he received the Best Paper Award at the 2012 American Marketing Association’s International Service Research Conference.

His most recent books include The Strategic Management of Information Systems: Building a Digital Strategy(Wiley) and Customer Relationship Management: Perspectives from the Marketplace (Butterworth-Heinemann). His book The Essence of Business Process Re-engineering (Prentice-Hall), originally published in the mid-1990s, has been translated into Chinese, Spanish and Polish. He is currently working on a book Digital Leadership for Boards and C-Suites (to be published in 2015). He is Associate Editor of the International Journal on IT/Business Alignment and Governance, an Editorial Board Member of European Management JournalJournal of Strategic Information Systems and MIS Quarterly Executive, and was previously European Editor of the Journal of Information Technology.

In his consulting, Professor Peppard has worked closely with senior executives and Board members of large complex organizations in both public and private sectors advising them on IT and strategy related matters, leveraging information and on how to unlock business value from their IT investments. He also works with a number of technology companies helping them with their strategy, market positioning and growth. A Irish former international athlete, he is a Non-Executive Director of IT Alliance Group, an outsourcing and managed service provider, and previously served as Chairman of the Board of Fineos Corporation, a global provider of innovative software solutions for insurance, bank assurance, and social insurance. He mentors at a number of start-up accelerators in Berlin.