José (Joe) Santos is Affiliated Professor of Practice in Global Management at INSEAD, in Fontainebleau, France. Joe started an academic career in the early seventies, but he moved into the managerial world a couple of years later. When Joe retired from his career as an executive in 1994 he had had for ten years the position of MD (CEO) of an Italian multinational and lived out of Italy during that period. Joe has been at INSEAD since 1995, centering his research and teaching on the general management of multinationals, with a particular focus on global integration and global innovation. Over the years, Joe has also taught management courses and seminars at the Universidade Católica (Portugal), Università Luigi Bocconi (Italy), Bled School of Management (Slovenia), Università di Bologna (Italy), FDC (Brazil), MIT (USA), and the University of Cambridge (UK). He regularly presents in conferences and corporate meetings around the world.