IEDC Faculty


Luiz Moutinho

Dublin City University, Ireland
Dr. Luiz Moutinho is professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland.  He completed his PhD at the University of Sheffield in 1982.  He has been a Full Professor for 25 years and held posts at a great number of schools starting in the UK and the US, as well as a Visiting Professorship in several universities in China, Lithuania, New Zealand, Denmark, Portugal, Brazil, Colombia, Cyprus and Hungary. Between 1987 and 1989 he was the Director of the Doctoral Programmes at the Confederation of Scottish Business Schools and at the Cardiff Business School between 1993 and 1996.  He was Director of the Doctoral Programme in Management at the University of Glasgow between 1996 and 2004, and until 2015 held the Foundation Chair of Marketing at that university. He is the founding Editor of the Journal of Modelling in Management (JM2) and has another 4 Associate Editorships as well as being in the Editorial Boards of another 46 international academic journals. His areas of research interest also encompass bio-marketing, neuroscience in marketing, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behaviour, marketing futurecast and tourism and marketing. Other primary areas of Professor Moutinho’s academic research are related to modelling processes of consumer behaviour.  He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking, supermarket patronage, among other areas.  He has over 130 articles published in refereed academic journals, 27 books, more than 5,600 academic citations, an h-index of 37 and an i10-index of 116.