Iva Starc is a digital marketing specialist at BU Donat, Atlantic Grupa, where she manages digital activations that engage audiences and deliver results. Beyond digital marketing, she actively contributes to sustainability projects within BU Donat, turning good ideas into meaningful impact. She is currently pursuing a PhD in Environmental Management at the University of Novo mesto in order to deepen her expertise and explore innovative ways to connect sustainability and digital marketing. Her goal is to combine creativity and responsibility to help shape solutions that matter.