Sales Excellence - MSP M1

Sales excellence for strategy implementation

IEDC, Bled
15.10.2020 09:00 AM
€1,250 without VAT
€1,125 without VAT
September 15, 2020
The seminar focuses on key drivers of performance in sales management, including developing interfunctional coordination, setting sales strategies and effectively managing the salesforce

About the Seminar

Sales Excellence Seminar is part of a series of two seminars offered in the scope of the Marketing and Sales Program. The seminar can be taken separately or as a part of the whole Marketing and Sales Program.

The 2-day seminar covers a number of topics, from the role of the sales force in the overall strategy of going to market, to sales force assessment, managing the life of a sales team and how to structure the sales force to reach a strategic advantage.


should attend?

  • General managers
  • Commercial directors
  • Managers responsible for sales teams
  • Managers with overall responsibility for customer satisfaction in consumer goods, B2B industries or services


should I attend?

  • Develop a comprehensive framework for evaluating the effectiveness of your sales force and the most important drivers for improving productivity.
  • Understand the activities that are key to the selling process and develop managerial priorities from them.
  • Construct a customer segmentation framework that facilitates and clarifies the selling tasks.
  • Take steps towards improving the performance evaluation measures of the commercial team.
  • Develop a compensation system that helps implement the desired go-to-market strategy.


Start date: October 15, 2020 at 9:00 AM 

End date: October 16, 2020 at 5:00 PM

Program Fee

€1,250 + VAT
Early Bird: €1,125 + VAT until September 15, 2020

2.000 € + VAT for the whole program
Early Bird: 1.900 € + VAT till May 1, 2020

About Marketing and Sales Program

Marketing and Sales Program is offered in two modules of two days which can be taken as a whole or by attending separate modules.

Participants attending both modules will be awarded the Marketing & Sales Program certificate. Participants attending one module will obtain a confirmation of attendance.

Module 1: Strategic Marketing
June 1-2, 2020
V. Tibrewala, Affiliate Professor of Management at IMD Lausanne, Switzerland. Due to current situation, the seminar has been postponed. New date will be announced once the situation is clear.

Module 2: Sales Excellence
October 15-16, 2020
J. Pons, Axioma Marketing Consultants, Spain


Albina Ribic
Albina Ribič
Executive Education Sales Advisor

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