IEDC brings together the best educators from well-known business schools in the world (IMD Lausanne, Richard Ivey School of Business, Queen's School of Business, IESE Business School, Judge Business School, Cambridge University…). They will prepare you to successfully manage business in a fast-changing international environment.
Danica Purg 160_184_no background

Danica Purg

IEDC-Bled School of Management, Slovenia

Professor Danica Purg is the President of IEDC-Bled School of Management, Slovenia, and President of CEEMAN, the International Association for Management Development in Dynamic Societies. Since January 2021, she is President of Alliance of Management Development Associations in Rising Economies, co-founded by CEEMAN, with the aim to accelerate the growth of relevant and excellent management education in the global markets that need it most.

Prof. Purg has received numerous national and international awards for her outstanding achievements in the field of international business education. The President of the Republic of Slovenia awarded her with the Honorary Order of Freedom for her contribution to management development in Slovenia and Central and Eastern Europe. In 2010, Prof. Purg received the 2010 International Educator of the Year Award by the Academy of International Business (AIB) for her outstanding achievements in international business education. In December 2018, she received the highest French order of merit “National Order of the Legion of Honour” for her dedication and support in strengthening bilateral relations among France and Slovenia, especially in the field of management education.

Prof. Danica Purg is professor of leadership and effective management at IEDC-Bled School of Management. She authored and co-authored several books and numerous articles on leadership issues. Her research focuses on looking for inspirations for managers from art and other professions. The article “Why art in management education? Questioning meaning” (2017), written together with colleague Ian Sutherland and  published by the Academy of Management Review is very often quoted in management literature worldwide. In 2021 Springer published an update of the Hidden Champions research titled “Hidden Champions in Dynamically Changing Societies: Critical Success Factors for Market Leadership”, with Prof. Purg being the co-editor and co-author.

She holds three Doctor Honoris Causa titles and two honorary professorship titles, and is a frequent guest speaker at universities around the world and at international conferences. From December 2019 till June 2020 Prof. Danica Purg served as the Acting Chair of the PRME (Principles of Responsible Management Education) Steering Committee, and successfully completed the task to transform PRME.


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