Join us for the webinar in the framework of the BECOME Project titled "Donat – circular economy implementation in practice" on December 16 at 11:00 CET, online.
Explore with us the Donat approach, their shift to 100 % recycled PET bottles, and how this commitment guides all their brands. The insights from consumer research on what people expect from environmentally friendly packaging will be shared and discussed.
Schedule:
- 11:00 - 11:05
Welcome and Introduction by Marina Schmitz, BECOME project manager
- 11:05 - 11:35
Donat – circular economy implementation in practice by Iva Starc, a digital marketing specialist at BU Donat, Atlantic Grupa, Croatia
- 11:35 - 11:45 Q&A
- 11:45 - 12:00 Conclusions