DT Module III: Digital Marketing

Delivering on the Promise

IEDC, Bled
17.05.2018 09:00 AM
1.250 € + VAT
1.125 € + VAT
April 15, 2018

Digital marketing – relevant and informative marketing content delivered via search engines, e-mail campaigns, social media, websites, and mobile applications (apps) – has emerged as the next “must have” in contemporary business. For all its promise, and perhaps because of it, the topic of digital marketing is subject to a great deal of hype. This course represents a means to cut through the hyperbole, and examine its key underpinnings.

Why

attend?

  • Learn about each of the components of a digital marketing initiative
  • Identify and become familiar with key performance indicators
  • Implement and execute a digital marketing initiative

Who

Should attend?

  • C-suite executives who wish to become informed consumers of digital marketing
  • Managers charged with planning, implementing, and evaluating digital marketing initiatives
  • Those charged with designing and running digital marketing campaigns

When

Start date: May 17, 2018 at 9:00 AM

End date: May 18, 2018 at 5:00 PM

About Digital Transformation Program

The Digital Transformation Program provides an integrated understanding and knowledge of business fundamentals for leading digital transformation. Business leaders and executives obtain the tools they need to create a clear digital business model. They will learn about the trends invading in the business environment and strategies of effective digital marketing and ways of implementing digitalization in business practice.

Module 1: Digital Business Model, March 15 - 16, 2018 by Branislav Vujović,

Module 2: Executing Digital Strategy, April 16 - 17, 2018 by Prof. Joe Peppard, MIT Sloan School of Management,USA

Module 3: Digital Marketing, May 17 - 18, 2017 by Prof. Kersi D. Antia, Ivey Business School,Western University, Canada

Contact

Albina Ribic
Albina Ribič
Executive Education Sales Advisor

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