WHO should attend?

This seminar is designed for all senior leaders in an organisation, regardless of functional expertise and responsibility. This seminar is for you if you contribute to, are involved in, or are responsible for designing and implementing your organisation’s strategy.

WHY should I attend?

• To understand how AI, customer data, and analytics offer value creation opportunities across the entire customer lifecycle.
• To learn how leading companies use AI to disrupt incumbents, transform pricing, and reinvent customer experience
• To gain tools for evaluating when personalization enhances value—and when it crosses ethical or reputational boundaries.
• To examine how dynamic pricing, predictive analytics, and data-driven insights can unlock sustainable growth
• To explore how AI can strengthen or damage brand equity, and how to deploy it without eroding consumer trust.
  
   

Topics covered

• The strategic value of customer insights and AI.
• How AI and machine learning enhance acquisition, retention, and customer lifetime value.
• Personalization, and the evolving trade-offs between value-creation, privacy, and regulation.
• AI-driven business-model innovation and strategies for navigating the innovator’s dilemma.
• Dynamic pricing, pricing psychology, and consumer reactions to algorithmic pricing.
• The promises and pitfalls of AI in brand management
• Strategic frameworks for deciding when — and how — to deploy AI responsibly to drive competitive advantage.
  
   

When

Start date: June 3, 2026 at 9:00 AM

End date: June 4, 2026 at 5:00 PM